Gary Vaynerchuk a famous wine critic gives his quick story about dirt — he actually eats it at every wine place he goes too. Australia, France, you name it — it comes with the job description. After all Gary’s got to know the wine’s like the back of his hand including how it was grown.
Dirt! The Movie | Your Dirt Stories: “Gary loves dirt. Sometimes he even eats it. Sounds like your average 6 year old, right?
But Gary Vaynerchuk is actually a wine critic. When sniffing, sipping, swishing, and spitting wines, Vaynerchuk – like most wine critics – works to uncover the flavors and ingredients behind the grapes. In wines, he tastes the other fruits, the wood of the barrels, and even the soil from the vines.
And yes: that includes eating dirt. He even convinced Conan O’Brien to eat dirt on network TV.
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In a previous workshop that FoodCycles had, soil expert John Slack tells you why DIRT is so important to growing great wine grapes and making great wine. It’s the same reason why we can tell you that fantastic, healthy soil is so key to growing fresh, local and chemical free food. (calcium = super!). So what are you waiting for?
Its time to make some good dirt.
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